Marketing and media strategy
A clear plan for where your investment goes and what it returns.
Media strategist. London.
Jessica Unger
I build strategies that turn advertising investment into business growth.
Work with me
For brands
Senior media strategy and partnership thinking for in-house marketing teams. No agency retainer required.
Creative brand partnerships
Activations that earn attention, such as bringing Lift Glucose Shots to over 7 different festivals including Field Day, Gala and Cross the Tracks.
Consumer journey mapping
See how your customers actually buy. Then put your media where it moves them.
For agencies
Senior strategy capacity when you need it. On pitches, on training, on the day to day.
Pitch-winning support
Extra firepower for the pitches you have to win. A track record of wins, including defending as the incumbent agency.
Training courses for planning teams
Practical courses that make planners sharper. Insight-finding, strategy development and storytelling.
Strategy and planning support
An experienced strategist on tap when briefs stack up. Senior thinking without the overhead.
Results
- Formula EDeveloped the global media strategy. Season 11 hit a record 561m cumulative TV audience, with UK viewing up 41% year on year.
- AlleviaLaunched as the #1 allergy medication. Won Media Week Gold for Best Use of Data.
- LiftA brand partnership that took Lift Glucose Shots to over 7 festivals including Field Day, Gala and Cross the Tracks.
- Oliver SweeneyBuilt a bespoke planning framework to break through the brand's performance plateau.
- Sol de JaneiroBrand and measurement strategy connecting media spend to commercial outcomes.
- Jaguar Land RoverLed the retail side of media activation. Reached in-market audiences and measured how media drove them into retail sites.
